If you don't know your organiation's strategy how can you contribute to it?

Therefor strategies need to be EXPLICIT not IMPLICIT

A lot of companies have either a strategy that is not fully executed or a strategy that is not fully explicit (and therefore not fully executable). There are numerous reason for that.

This is often caused by external factors such as new market and product developments. As a result the playing field changes at a high rate. Internal factors like the incapability of companies to adjust and change the way employees work and behave amplify the ineffectiveness of the strategy. The employees need to be aware of the strategy and the changing surroundings. Ambidexter Management will help you make your strategy explicit and effective.